Words Marvin Alexander.
Photos Matt Ford.
Model, brand founder Chloe Moss.
(Click all images twice for detail.)
FIRECRACKER captured imagery for the new addition to the ChloBo portfolio. The previous collections Lifestyle, Iconics and Oystins, have leapt from Britain’s boutiques to the wardrobes of some of UK’s favourite celebrities and have featured in magazines from Cosmopolitan to Look, Heat to Reveal.It’s not only celebrities that have fallen for the Irresistibly Collectable Jewellery brand, Cricket boutique are also passionate aficionados.
Sophie Parry, Marketing & PR Manager for ChloBo LLP, reveals how the new collection evolved,We knew that boozy colours were set to be big for A/W 11 – reds, browns, maroons so Garnett was the perfect stone to use for this collection. We wanted something sparkly too as that always goes down well for Autumn / Winter so have used mainly faceted beads.
The Exclusive Smoulder range appeals to everyone – all ChloBo fans. It is glitzy and perfect for night time but can also be warn in the daytime to add just a touch of glam! Twenty-nine-year-old Chloe Moss, founder and designer, was originally inspired to create ChloBo after her travels to the Indonesian Island of Bali.,It all happened very naturally – I went travelling and saw a lady beading bracelets on a Bali beach – I instantly knew that was my calling and what I wanted to do! That was 7 years ago now! The ChloBo Studio is already speedily working on Spring Summer 2012! However, before that we will be treated to a very exciting collaboration range with a well known fashion designer set to be launched early November.
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