Tuesday, 15 December 2009

MyFashionJunkie.com goes live later this week. See amazing shoot and exclusive interview here.

Hello Readers. Its been a while since i blogged on here (well a whole week), however I've got a good one to come back with. 

I've taken this shoot from the myfashionjunkie.com's forthcoming website and the interview from the for forthcoming 2nd issue of Select Magazine (click here) Liverpool's freshest property and lifestyle Magazine. 

Photography and Digital Manipulation-Matt Ford.
Make-Up and Hair- Hannah Ellen. 
Model-Hollie Swain @ Boss Models. 

Click to enlarge images.

With a family history of entrepreneurs, the creators of www.myfashionjunkie.com are set to take the Internet fashion world by storm.

Reinventing and simplifying the concept of the clothes swap shop industry ‘MFJ’, without planning to be is the perfect company to maintain your wardrobe in the uncertain financial times we live in, targeting every aspiring fashionista.

While on a shopping trip back in March to the famous Brick Lane market in London, Sam and Lauren came up with the idea of re-selling clothes online to a national audience. After years of people begging, borrowing and stealing Lauren’s extensive collection of dresses stored in her Nan’s attic, she realized there was already a market.

Many of the dresses were originally owned, as Lauren tells me, “by my grandmother, one of the most stylish women I’ve have ever known. Still to this day, at 76 she insists on wearing classily tailored clothes and elegant looking red lipstick.’’

Lauren confirms her grandmother has been a major inspiration for her wanting to work in fashion. Sam recalls when she was just 8 years old she was already customizing her own clothes, so moving into fashion has been an inevitable move that’s always been on the cards. 

Sam and Lauren wasted no time and started planning ‘MFJ’. With eBay being the most common source for buying and selling vintage and pre owned clothes, they set out to see if the could improve on the way it works. With MFJ there’s no waiting for bidding and not knowing if you will make the purchase, there’s no uncertainty of receiving your item or if it will be a nothing like the picture on the net. 

The concept is, for selling items, send MFJ a picture and description, they value it (within 12 hours) and then you post it. As soon as you have received your valuation, you will be able to spend your MFJ credit on anything on their site. Once they have received your item, they will photograph it themselves adding a detailed description and upload it right away thus insuring people are buying exactly what the see.

MFJ doesn’t end there. Each month there will be a designer focus. By supporting young talent including Tanya Maxwell, who has been stocked in Cricket, Manjit Sanja (Doghouseprint) - known for his amazing digital print Tee’s and Natasha Petafi-stocked on ASOS. Most of these items stocked on MFJ will be exclusive to them.

“We are always looking for established and up and coming designers to showcase on our site.”

When asking what kind of items you might find on MFJ I’m told that the possibilities are endless. They stock everything from unworn items that are still on sale in their original stores today to one off vintage items from the 40s. They have everything from shoes and hats, dresses and even children’s clothes. They plan to expand the website to sell men’s clothing over the coming year.

Matt Ford.

My Fashion Junkie will have their soft Launch first thing in the new year. Then 2 weeks later will have an official launch Party and Website Launch.