Friday, 15 May 2009

May 09. Liverpool fashion scene update.

Hello Readers,

Welcome to my first update, I'm supposed to keep this bite sized, but a lot has happened this month so brace yourselves.

Firstly it’s that time of year when all the fashion students are running round like headless chickens trying to get the collections finished and photographed.

After helping out a lot of Northwest fashion students this year and guiding them through photographing their own collections including 2nd and 3rd years from Manchester Met, Salford Uni and JMU, I found one of the most impressive has been Sarah Thow, who will be graduating from Salford this year.

After her internship at Teen Vogue in NYC, Scouse born and bred Sarah came back to Liverpool to shoot her 'Railway Children' inspired shoot, she is now up for a top styling award at this years London Graduate fashion week. I wish her the best of luck. (See her facebook page for more info)

Now to someone who I have worked with since she was a 1st year student and watched her go from strength to strength, Kirsty Doyle. This time it was her A/W 09 Look Book we were working on to show buyers down in London. We shot the collection simply on a white back drop with one spot light, minimal airbrushing and very simplistic poses.
The basic black and white shoot really brought out the strong structures, stripped back colour palette and heavy layering. (Click this link to see pics

I'm yet to hear back how well it’s selling, but I do know that it will be on in July. Alternatively visit the unfortunate closure of her shared shop ‘Tripique’ in the blue coat, I hear she's in talks to open her own Boutique in the Liverpool city centre. Unfortunately I’m sworn to secrecy (sorry kid’s!) on the whereabout’s but its certainly something to be excited about.

Has anybody heard of the House of Suga yet?

In certain circles it seems to be the talk of the town. For various reasons.

After attending their Launch Fashion Show, in no less than the Anglican Cathedral on the 6th may, with a watchful eye and accompanied by fellow critique Sara Han of the up and coming Trashed Couture label, i was pleasantly surprised to what i saw. I couldn't help but wander though, how they got away parading the girls down the catwalk in there. However i was delighted to find out I was shooting the entire collection (ASOS style) for their still in pre-launch web site and also shooting the highlights from the collection for their advertising and home page images. (the images will be posted shortly.)

The night wasn’t the star studded evening we had been promised, but with the fast paced show being filmed live for F.T.V., live soul singers J Soul and reality T..V. Star Julian Benet (Queer eye for the straight guy) scouting models for his new agency I don’t think anybody left too disappointed.

Their collection consisted mainly of Asian inspired cuts and fabrics including a white jersey harem/jump suit and a basic box cut dress using a fresh green/navy blue patterned fabric infused with gold coloured metallic swirls. My favourite piece was the lime green jewel encrusted floor length sari. So for those who missed the show, keep your eye out on this blog page for the pics from the fashion shoot.They will be available to buy shortly from their website. If you're looking for something different and want to stand out, then most of the pieces are the perfect clothes to look stylish with on holiday. Due to their airy and floaty and vibrant fabrics. With a lot of their maxi dresses being sheer they work well over bikinis, but certainly not for the body conscious.

Thanks for reading

by Matt Ford
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